As we venture into 2024, the Salesforce job market continues demonstrating robust growth and dynamic opportunities, reflecting the expanding adoption of Salesforce solutions across diverse industries. According to a recent report by IDC, the Salesforce ecosystem is expected to create 9.3 million new jobs and generate $1.6 trillion in new business revenues globally by 2026. This surge is driven by the increasing need for digital transformation and efficient customer management solutions across various sectors. Moreover, LinkedIn’s 2023 Workforce Report indicates a demand spike of 26% for Salesforce skills compared to the previous year. As we delve deeper into this blog, we will explore the latest trends, key skills, and career pathways shaping the Salesforce job market. We will provide insights for seasoned professionals and newcomers eager to embark on a rewarding career in this thriving field.
Snapshot of the Salesforce Economy
Marc Benioff, CEO of Salesforce, encapsulates the burgeoning potential of this job market: “The future of work is being driven by the cloud, and Salesforce is at the forefront of this revolution, creating millions of jobs and enabling businesses to innovate like never before.”
Source: Salesforce
Key Trends in the Salesforce Job Market
#1 The Demand for Various Salesforce Roles
The Salesforce job market is buzzing with opportunities across various roles, each commanding impressive salaries. For instance:
- Architects and Developers: Salesforce architects and developers can expect $150,000+ annually.
- Admins: The demand for Salesforce admins is high, with an average salary of $80,000+ focused on maintaining seamless operations.
- Consultants: These experts, who move from project to project, earn around $127,000 annually.
These figures underscore the vibrant demand for Salesforce professionals who drive efficiency and streamline business systems.
#2 Industry-Specific Salesforce Expertise
Businesses are not just looking for generalist Salesforce admins or developers. They are increasingly seeking Salesforce professionals with industry-specific knowledge to address unique challenges. This is true particularly for these industries:
- Healthcare: Salesforce experts in healthcare manage HIPAA compliance, patient data management, and integration with electronic health records (EHR) systems.
Key certifications: Health Cloud Accredited Professional - Finance: The finance industry needs Salesforce experts to manage regulatory compliance (think SEC and FINRA), risk, and customer relationship management for wealth advisors.
Key certifications: Financial Services Cloud Accredited Professional - Manufacturing: Optimizing supply chains, tracking production, and managing field services.
Key certifications: Manufacturing Cloud Accredited Professional - Nonprofits: Managing donor relationships, automating fundraising, and tracking program impacts.
Key certifications: Nonprofit Cloud Consultant
Pro tip: Choose an industry that interests you, explore its specific Salesforce use cases, and take relevant Trailhead modules. Attend webinars and network with professionals in that field to enhance your expertise.
#3 Look Beyond CRM: A Thriving Ecosystem
Salesforce is not just a customer relationship management (CRM) platform. It is now a sprawling ecosystem of cloud-based solutions that involves marketing automation, data analytics, app development, and more. Such a massive outlook demands diverse Salesforce skills that require versatility among professionals. here’s how you can benefit from this growing Salesforce market. If you’re versatile and willing to learn, here’s what you can do to branch out beyond the core CRM.
- Marketing Cloud: Learn about email marketing, social media campaigns, and personalized customer journeys.
- Tableau: Gain skills in data visualization and business intelligence.
- MuleSoft: Master API integration and data connectivity.
- Slack: Utilize collaboration tools for hybrid and remote workplaces.
#4 The Rising Demand for AI
Salesforce is leveraging Artificial Intelligence (AI) in Einstein, Salesforce’s built-in AI that helps automate tasks, generate insights, and suggest the next best actions for sales and service teams. Here’s a key stat: the global CRM market was $65.59 billion in 2023 and is expected to grow at a CAGR of 13.9% by 2030. As for AI, the global AI market in CRM is projected to reach $128.39 billion by 2030.
Get on the AI bandwagon to boost your value in the growing Salesforce job market. Companies will soon seek professionals who can use AI to drive efficiency, personalize customer experiences, and uncover opportunities. Here’s what you can do to stay prepared for the AI wave.
- Get Einstein certified: Obtain certifications like Einstein Analytics and Einstein Discovery.
- Learn AI basics: Understanding AI fundamentals will enhance your collaboration with AI teams.
- Experiment with AI tools: Use AI-powered solutions from AppExchange to improve workflows.
# Level up your Security Skills
With cybercrime rates expected to reach $10.5 trillion annually by 2025, security in Salesforce environments is critical. The security market is predicted to surpass $97.3 billion by 2030, highlighting the need for Salesforce professionals with security expertise. Here are some actionable tips to leverage the trend and make yourself more marketable.
- Get certified in Salesforce Security: The Salesforce Certified Security Administrator credential is a great starting point.
- Learn about common security threats and vulnerabilities: Stay updated on the latest cybersecurity threats and learn how to protect against them.
- Participate in security training and workshops: Continuous learning is crucial in this ever-evolving field.
- Explore free Salesforce Courses: the Salesforce world is an equitable, democratic one with plenty of Salesforce certifications, courses, and knowledge bases available for free. Here is a laundry list of courses to help you learn Salesforce for free. First, here’s a top-rated course, Principles of Salesforce SaaS Data Protection, by 8x MVP and MVP Hall of Fame inductee Francis Pindar, to provide the basics of Salesforce data protection, explain why it is important, and how to achieve it. Salesforce security aspirants can join this course to learn about internal and external threats, the impact of a lack of data protection, and mitigation strategies. You’ll also get hands-on labs on Salesforce data backup and recovery.
In Summary: The Salesforce Job Market
The Salesforce job market in 2024 is rich with opportunities for those with specialized skills in AI, security, industry-specific expertise, and more. Whether you’re a seasoned Salesforce veteran or just starting your journey, take charge of your professional development by seeking new challenges and engaging in continuous learning. Connect with the Salesforce community to expand your knowledge and leverage the demand for Salesforce cybersecurity and AI experts. Upskill yourself to remain competitive in this thriving field.